Divine Chocolate’s Farmer-Owned Fairtrade Business Model

Here’s a clip form an article by the Atlanta Post about Divine Chocolate:

“But Erin Gorman, CEO of Divine USA, said the intangible benefits of the unique structure are of equal importance. “The farmers in Kuapa have a tremendous sense of pride because they know that they’re not just cocoa farmers, they’re owners of a chocolate company and their voices will be heard,” she said. “If you’re selling to any of another dozen licensed buying companies, they can buy your cocoa or someone else’s. You don’t matter. A farmer once explained to me that that sense of not mattering made them feel like they were ‘tree minders’ and not people.”

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