Here’s a clip form an article by the Atlanta Post about Divine Chocolate:
“But Erin Gorman, CEO of Divine USA, said the intangible benefits of the unique structure are of equal importance. “The farmers in Kuapa have a tremendous sense of pride because they know that they’re not just cocoa farmers, they’re owners of a chocolate company and their voices will be heard,” she said. “If you’re selling to any of another dozen licensed buying companies, they can buy your cocoa or someone else’s. You don’t matter. A farmer once explained to me that that sense of not mattering made them feel like they were ‘tree minders’ and not people.”
Pachamama Coffee’s new packaging is colorful, elegant and traceable to the farm via a unique QR code. Just scan the code with your cell phone and meet your farmer! Watch a video from the farm. View the farm from above via Google Earth. Leave a farmer a tip ($) for a job well done. Available directly from the source at farmer-owned Pachamama Coffee and via participating US consumer food co-ops, www.traceablecoffee.org/buy.